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Press Release

The Rub PR & Their Clients Scores 25 Urban X Awards Nominations

todayJune 29, 2023 4

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The Rub PR and their clients are up for 25 2023 Urban X Awards, and they hope their industry friends and fans #rockthevote for them and lead them to victory. Earlier this week, the 2023 Urban X Awards announced their notable and massive list of nominees—The Rub PR and their talented clients made the list an impressive 25 times for a wide variety of nods, including Director of the Year, Pornstar of the Year, Performer of the Year Female, Transgender Performer of the Year, and many more. The Rub PR is up for Most Popular Adult PR Company and is also sponsoring the Urban X Awards weekend of events. Here’s a list of The Rub PR clients who are nominees and what they’re up for: Kiki Klout: Most Popular Content Creator and Pornstar of the Year Female Avery Jane: Hottest Fetish Star, Anal Performer of the Year, and Female Performer of the Year Rachael Cavalli: MILF Performer of the Year and Pornstar of the Year Female Ana Foxxx: Female Performer of the Year Ariel Demure: Transgender Performer of the Year Lauren Phillips: MILF Performer of the Year and Pornstar of the Year Female Skye Blue: Pornstar of the Year Female Connie Perignon: Hottest Inked Star and Rising Star Female Penny Barber: MILF Performer of the Year Carmela Clutch: Orgasmic Oralist and Pornstar of the Year Female Ray Ray: Best Pro Female Am Performer Liv Revamped: Pornstar of the Year Female Zerella Skies: Orgasmic Oralist and Rising Star Female Dante Colle: Favorite Male Pansexual Performer Reese Rideout: Gay Performer of the Year Ricky Greenwood: Director of the Year “We always push very hard for our clients to score nominations and to win awards. The Urban X Awards are solely fan-voted, and we know if the fans and industry vote as much as they can, our clients will definitely win big. We’re honored to be nominated and glad that Urban X added the Most Popular Adult PR Company category this year,” says Erika Icon, Owner and Publicist. Fans and industry can vote every day from now through July 21st. The voting starts at and runs 10 pages. ABOUT ERIKA ICON & THE RUB PR Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with almost 15 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency working with the top studios, companies, cam models, and performers. Before working in adult, she worked as an art director and copywriter for top advertising agencies in Los Angeles and graduated from UCLA with a BA in Fine Arts, minoring in French and English. Icon has effectively helped her promote her clients and their brands and brought them into the mainstream arena. In 2014, Icon got her client Kimber James cast on E! Entertainment’s Botched and even appeared with her on the show. Icon has helped cast numerous clients in mainstream TV and movies and has scored interviews for clients with Cosmo, Cosmo Latina, Elle, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more. The Rub PR clients have also won an unprecedented number of awards from countless awards shows, including XBIZ, XBIZ Miami, XBIZ Europa, AVN, XRCO, ALT Porn, Bazowie!, NightMoves, Fetish Awards, Urban X, Inked Angels, Australian Adult Industry Awards (AAIA), TEAs, YNOT, YNOT Cam, and Cammy Awards. And the nominations they’ve received are even greater. Ms. Icon also received multiple XBIZ and AVN Awards nominations for Marketing Campaign of the Year, Outstanding Marketing Campaign, and Best Marketing Campaign – Company Image, ASN Lifestyle Awards for Best Supporting Business and Best Public Relations Firm (twice), Businesswoman of the Year from the Bucharest Summit Awards, Most Popular Adult PR Company from the Urban X Awards and the Inked Awards for The Bill Snyder Achievement Award. She won Best Public Relations Firm from the ASN Magazine Awards in 2022 and the NightMoves Award for Behind-the-Scenes award celebrating the stellar work she’s done for adult companies, studios, and performers in 2018. Cosmo interviewed Icon for an article entitled “What It’s Really Like to Be a PR for Porn Stars.” She was also profiled by PR Week for their Sex Issue and by the Wall Street Journal for her social media expertise. Icon has been featured twice in XBIZ’s WIA (Woman in Adult). She’s a freelance writer for Hustler, DarkSide, and ASN Lifestyle mags and blogs for Medium. For more about The Rub PR, visit Get all their social media links and more at

Written by: Ralph Greco

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