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    After Dark Radio Adult Entertainment Radio


The Rub PR Wins BIG at the 2023 Urban X Awards

todayAugust 23, 2023 10

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Sunday night was the Urban X Awards and a big night for top adult PR firm, The Rub PR. Their clients and company were up for 29 nominations. Client Ana Foxxx hosted the awards, and The Rub PR and three of their clients won some of the night’s biggest awards. Plus, they sponsored the event, with their logo prominently displayed on the red carpet.
After the star-studded red carpet and a few adult beverages, the 2023 Urban X Awards kicked off. It was a big night for The Rub PR, who won Most Popular Adult PR Agency. Their clients walked away with some of the biggest awards of the night—Avery Jane won Female Performer of the Year, Rachael Cavalli won MILF Performer of the Year, and Ricky Greenwood won Feature Movie of the Year for Adult Time’s “Sally Mae: Revenge of the Twin Dragons.”
“Sunday was an incredible night! We’re thrilled that Urban X added the Most Popular Adult PR Agency and be the first company to win the sexy X trophy for it. We appreciate everyone who voted for us and our clients who were nominated. It was quite a rush to go on stage and accept Avery and Rachael’s awards. We’re so proud of them and Ricky. Thanks, Giana, for a wonderful night!” says Erika Icon, Owner and Publicist.
See all the winners of the 2023 Urban X Awards at
To learn more about The Rub PR’s award-winning services and incredible client roster, visit their website at
Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with over 15 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency working with the top studios, companies, cam models, and performers. Before working in adult, she worked as an art director and copywriter for top Los Angeles advertising agencies and graduated from UCLA with a BA in Fine Arts, minoring in French and English.
Icon has effectively helped her promote her clients and their brands and brought them into the mainstream arena. In 2014, Icon got her client Kimber James cast on E! Entertainment’s Botched and even appeared with her on the show. Icon has helped cast numerous clients in mainstream TV and movies and has scored interviews for clients with Cosmo, Cosmo Latina, Elle, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more.
The Rub PR clients have also won an unprecedented number of awards from countless awards shows, including XBIZ, XBIZ Miami, XBIZ Europa, AVN, XRCO, ALT Star, Bazowie!, NightMoves, Fetish Awards, Urban X, Inked Angels, Australian Adult Industry Awards (AAIA), TEAs, and Cammy Awards. And the nominations they’ve received are even greater.
Ms. Icon won Most Popular Adult PR Agency from the Urban X Awards in 2023, Best Public Relations Firm from the ASN Magazine Awards in 2022, and the NightMoves Award for Behind-the-Scenes award celebrating the stellar work she’s done for adult companies, studios, and performers in 2018.
She’s also received multiple XBIZ and AVN Awards nominations for Marketing Campaign of the Year, Outstanding Marketing Campaign, and Best Marketing Campaign – Company Image, ASN Lifestyle Awards for Best Supporting Business and Best Public Relations Firm, Businesswoman of the Year from the Bucharest Summit Awards, Most Popular Adult PR Company from the Urban X Awards and the Inked Awards for The Bill Snyder Achievement Award.
Cosmo interviewed Icon for an article entitled “What It’s Really Like to Be a PR for Porn Stars.” She was also profiled by PR Week for their Sex Issue and by the Wall Street Journal for her social media expertise. Icon has been featured twice in XBIZ’s WIA (Woman in Adult) and as an Erotic Sky Magazine Expert with a multi-page feature in the July 2023 issue. She’s a freelance writer for Hustler, DarkSide, and ASN Lifestyle mags and blogs for Medium.

Written by: Ralph Greco

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